Mobile

Editor’s Note: Guest Post By Mitesh Kothari Who Is An Account Manager At WatConsult. You Can Follow Him At @miteshkothari Once upon time RIM’s Blackberry used to be the blue eyed boy of the mobile phone industry. It kind of ruled the corporate segment and brought in lot of path breaking technologies. Shift to not so distant past and you will realize the fall of Blackberry was as quick as its rise. Across media there has been bashing and nothing else. Failure to upgrade the hardware , OS and a small app store seemed to have caught up with the [...]

When Claritics rolled out its analytics platform last year, there was a certain kind of enthusiasm about the tool. The platform was first of its kind that allowed app developers understand the metrics and figures of their applications. It empowered developers with data they could understand and make use of. Exactly a year later, the company has launched its analytics and optimization platform for mobile games and applications. This time though, Claritics is pitted against already established sites like Flurry and Apsalar. But the company has entered the muddy waters well prepared. One unique differentiator is the way they do [...]

Ok, it has now become a norm for every social networking site to have a dedicated space for businesses -  in most cases in the form of brand Pages. Facebook started it, Google+ will soon get it and Foursquare has already launched it. But wait a minute before your sign-up to create your first Foursquare business Page, lets first see what Foursquare has to offer. Today, the company announced that Foursquare Pages are accessible to all. Anybody on the internet can create a brand Page for users to follow. First launched in Jan 2010, the feature was restricted to a [...]

News feeds are so in, thanks to Google plus and Facebook which have made the feature a must in any social networking site. So we now have Foursquare adopting it with the addition of Notification tray in its iPhone app. Here is how it works: You will receive notification when: a friend comments on one of your check-ins  or there are are new comments or photos on a check-in you’ve commented on. your friend does one of the Tips you’ve left and you and a friend both have the same place on your To-Do List. one of your Facebook friends [...]

Now that’s a bold statement about a product that is yet to launched publicly, but a quick look at the balance sheet of Foursquare re-inforces my belief that someone might just sweep them under the carpet. Foursquare is a perfect example of a social networking site that believes in building the product first -waiting for users to pour in- and then think about monetizing the platform. While this model has worked for some(case facebook), for many it hasn’t made any headway. Of course there are the discounts and the deals but they are very few and far in between. Also, [...]

Foursquare is growing like crazy. Early this year it revealed that it grew at a rate of 3400% in 2010 alone. It has now reached 10 million users – a feat achieved in almost two years. The company has shared an infographic that visualizes the growth story of the service. Watch out how the adoption begins in US, then in Europe and then to the rest of the world. The company has also released foursquare 3.2 for the iPhone.The new version allows faster check-ins (with a big new ‘Check In’ button), an improved Explore tab that helps you find Specials, and [...]

Milk, a mobile application development company founded by Digg’s ex-CEO Kevin Rose has revealed what the company has been upto since past few months. It has given us a sneak peek into its iPhone app called Oink which allows users to vote, rank and share content . While no specific details have been shared so far, it is pretty clear from the homepage that it is a social networking app with focus on voting and sharing content. What can be safely assumed from the details is that Oink would offer similar functionalities of Digg(of 2007!). Note how Oink’s logo is [...]

ComScore has come out with a set of data that will probably surprise you. The company found nearly 1 in 5 smartphone owners access check-in services via their mobile device. Now, lets do a bit of math here. According to an earlier study by Nielsen, US would approximately have 142.8 million total smartphone users by 2011 and 20% of that roughly accounts to about 30 million users. That’s a huge market for companies like Foursquare and Facebook and remember, we haven’t even added users from the rest of the world where growth is faster than that in US. ComScore’s study found [...]

Foursquare has just released an infographic which reveals top checked in places throughout the world in 2010. It also lists popular brand pages. Have you checked into these places?