Marketing

Editor’s Note: The social media guide has been contributed by folks at BlueEyed Digital Marketing. About the Author: Michael Thomas (@gen_social) is the Social Media Director at BlueEyed Digital Marketing . He is a keen social media enthusiast and specialist at developing brands online. From campaigns to community management and content development, BlueEyed are a team of strategic social media marketers. You can follow them on twitter: @hi_blueeyed. Are there really rules for etiquette on social media? As children we are all usually told to mind our P’s & Q’s. Etiquette is crucial whether its online, offline or otherwise – [...]

Have you ever wondered why people Like a brand on Facebook or become a follower on Twitter. If the following infographic is to believed, majority of those who follow, expect a deal or a discount from the brand and about quarter of the fans happen to be your current customers. Also, compared to other social media campaigns, sweepstakes gain maximum number of fans. Folks at GetSatisfaction have put together an informative infographic that reveals more details.

Editor’s Note: Post By Dave Thomas As a small business, how do you promote yourself? For too many companies, inaction on the social media front ends up leading to lost opportunities and in many cases, missed revenue. Whether it is lack of time or lack of belief in its workings, many business owners decide that social media is not in their cards. Wow, what a mistake. Social Media Options While there are a number of social media options for businesses, two that oftentimes stand out are Facebook and Twitter. If your small business is looking to Facebook as an option, [...]

According to a study done by Momentus Media more posts on a Facebook page lead to lower interaction rates. The study spanning across 50,000 posts from the top 14,000 pages on Facebook also determines that weekends witness the highest interaction rates among all the days of the week. The company found out that for strange reasons admins tend to share maximum number of posts on Thursdays, the day when there is least interaction from the fans. Conversely, when there are few posts and updates on weekends, interaction rate shot up significantly- so much so that Saturday and Sunday were top [...]

About the Author: Michael Thomas (@gen_social) is the genuine article, an American/Welsh/British social media enthusiast/addict/icon. Destined for greatness, he has a social media background in the leisure sector specializing in community development and campaign management. When inspiration strikes he really enjoys writing. He is truly passionate about all things social – we know it comes through in his writing too. Traditional marketing as we know it has been turned on its head – fact. Social media has eliminated well-established barriers to compete with the big fish in the pond. What is the cost of social media to your business?  To [...]

While everybody seems to agree on the importance of social media in boosting sales and helping businesses engage with their customers, there still appears to be an element of uncertainty over how to actually use it. Even if social media happens to play an active part in a company’s strategy,  there are other doubts like who should actually manage the accounts and what exactly needs to be posted. So Capgemini and Harris Interactive went out and surveyed executives to understand the ground reality. Results were not surprising though. The survey found out that companies are facing a tough time deciding whose role it is to manage [...]

 Editor’s Note: Guest Post by Dave Thomas who covers items like a business phone system at Resource Nation. You’ve spent the money, hired the right team and yet your marketing message is not resonating. Help!! For some companies, their efforts to market their products and services can be as successful as trying to find a needle in a haystack. The effort may be there, but the end results are not productive. If your small business is dealing with issues getting your message across, there are several options to deal with the problem. The first step is to make sure you [...]

Editor’s Note: Guest Post By Bethany Ramos The benefits of social media marketing are all over the headlines lately. Small and large businesses are encouraged to take their marketing efforts to social media to save time and money and better reach out to their customers. While social media marketing has definite advantages, using social media improperly can cause serious harm to your business’s reputation. That is why it pays to be aware of the risks to your small business in social media. If you can avoid these common mistakes, then you have the potential to use social media to your [...]

Few days back, I wrote an article on rising ad rates on facebook and the latest report from TBG Digital further validates that theory. It finds that ad rates are rising on facebook across all the sectors and companies are working harder than ever before to acquire fans to significantly improve the effectiveness of their advertising campaign. Last year, Facebook ads were considered one of the cheapest ways to advertise – and were a viable alternative to Google Adwords. But in a year, the Cost-per-thousand impressions (CPM) rose by 45% across four markets between Q2 2010 and Q2 2011 and [...]