Marketing

Without any doubts, being a major brand makes it easier for Dell to stand out in the social media crowd, but bad and ill-timed strategies have often claimed victims in the past. Being big can get you few thousand fans, but the real effort begins right after you acquire them. In fact, the bigger you get the more resources you will need to handle your social media efforts. Time and again Dell has emerged as the most socially savvy company and while for many companies, social media is an offshoot of marketing efforts, Dell’s approach is quite unique in way [...]

Facebook has just updated the Insights feature in Page admin section bringing in a host of new tools to the table. But, two of them pretty much stand out if you want to gauge the success of your latest Facebook campaign or understand if you are truly reaching out to your fans. People Talking About This And Weekly Total Reach This is the most important aspect of ROI , because it really tells you how successful you are with the recent campaign. “People talking about this” shows you the number of users who have created content about your Page — [...]

A surveyconducted by TNS reveals that 57 per cent of people hate to see marketing by brands about their products on social networking sites. The percentage rises to 60 percent in US and 61 percent in the UK. TNS notes that misguided digital strategies are generating mountains of digital waste, and that businesses are wasting time and money trying to reach people online without realising many resent big brands invading their social networks. But those who do interact and comment (46 per cent) do so for the simple desire to impart advice. Also, people from developing countries seem to be [...]

Timing is everything on social media. Right timing gives you great results and amplifies your reach. But what is the best time to tweet on twitter or post an update on facebook? Let us analyze. Folks over at Argylesocial, a social analytic firm are here with results of their analysis of several thousand tweets and facebook status updates over a period of time. The company notes different levels of engagements for B2C and B2B companies. B2B companies show a greater levels of engagement during weekdays than on weekends. On the contrary, B2C companies fared better on weekends than on weekdays. [...]

Has social media fatigue hit the brands? While in no way marketing budgets have contracted, there appears to be a gradual withdrawal or slowdown by brands on social media accounts. Everybody understands the benefits of being on social media. Companies can cut down on customer support costs by addressing customer issues directly on facebook and twitter. It is also seen that companies that have active presence on social media are more trusted by people than those that do not have accounts at all. Social media also serves as a great environment for like-minded people and customers. To add more to the discussion, [...]

According to the latest study by CMO Survey, most firms still do not have social media strategies in place for their organizations. And those that have integrated social media in their marketing, have to manage on bare-bone social media marketing teams. The study finds that on an average there are only 2 people (per company) who manage social media activity on the internet, and 59% of those employes are from marketing department. But there is a noticeable change in the way firms see returns on their social media investments. Gone are the days of Sales levels, revenue per customer and [...]

A new report by InSites Consulting agency analyzes social media and its impact around the world. There is sheer amounts of information filled in those 167 slides. You will probably not need any other report for a long time… Social media around the world 2011 View more presentations from steven van belleghem

While Facebook still remains a mystery for many store owners, a right balance of reach and engagement is all that is needed for sales to happen on a Facebook page. More importantly, a study conducted by 8thbridge found that social media success is driven largely by post-purchase engagement – and thus may be better suited to customer loyalty, cross-selling and up-selling, as opposed to customer acquisition. The study explains why some brands perform better than others on Facebook. The reasons narrow down to three main points: Reach, level of engagement and the kind of updates one posted. In its findings, [...]

Editor’s Note: The Social Media Series is supported by BlueEyed Digital Marketing and the post is written by  Michael Thomas.   Over the last few years, Facebook has become the undisputed social media champion. Having dethroned the likes of MySpace and Bebo (amongst others), it has continued to create elements that make it a great avenue for businesses too. If you haven’t considered Facebook at all or if you’ve put your business on Facebook, but are experiencing limited ROI, consider the following before writing it off completely (be honest with yourself too); Is it clear to a perspective FAN what [...]