Socialmedia

What better way to learn Social media marketing than meet the people who are captaining a company’s social media efforts — and so, as a part of this initiative to meet the people who have deep understanding of the industry and have spent a considerable amount of their time on the subject, I interviewed Ben Fowler over the email to really understand how he handles social media and the learning he’s acquired over the years. He was kind enough to take some time off and answer the questions I put forward to him. If you like this post, do share it with [...]

Larger Picture Latest report from Altimeter paints a grim picture of social media adoption among enterprises and raises serious doubts about their understanding of the platform and tools accompanying it. Now that social media has established itself as a global trend, the result of the survey does come as a surprise at a time when the world is pushing itself into the next iteration of social media. The study points at a deep rooted problem that continues to plague enterprises — the problem of getting too excited and jumping into social space at a dizzying pace without outlining clear goals [...]

There is a very good reason as to why Facebook and Twitter are rapidly adding advertisers to their kitty. But first, here’s some interesting data to note: latest report from ZenithOptiMedia reveals that last year Facebook doubled its share and overtook AOL; and at its current pace of growth, it is likely to overtake Microsoft by the end of 2011. Meanwhile Twitter is writing its growth story by adding 800 clients since spring – up by 50%. Since 2006, Facebook has increased its market share from 0.2% to 3.1% in 2010, which is approximately a growth rate of 15X. The [...]

BBC has just released an iPad app for its popular television series Top Gear. The show first began airing in 1977 and later reinvented itself in 2002 featuring Jeremy Clarkson, Richard Hammond and James May.  Aside from the news and scoops from the auto industry, the app includes: Videos and photo galleries Behind the scenes exclusives from the team Your favorite clips from the Top Gear show Previews of upcoming Top Gear stuff The latest cars driven and reviewed You can download the FREE app here

If you haven’t noticed yet, you can create a Page for most of the top tier brand on Google+ and the site would have no problem with that. For example, you can create a Page for Coca-Cola, or Toyota or even Ford Motor Company for that matter. I managed to create four different brand Pages and in the process Google+ never asked me if I had the legal authority to do so. While I’ll delete all the Pages once I finish writing the article, it clearly demonstrates how this thing could soon turn into a big problem for brands as well as [...]

Nielsen recently conducted a survey to understand what drives users to Like a Facebook Page or follow a brand on Twitter, and it came out with pretty much expected results. Deals and discounts are single biggest factor for Liking/Following a brand followed by the love and the support towards a brand/celebrity. Different regions of the world echoed similar results. Users from North America showed the greatest interest in deals and discounts followed by asia-pacific. Last year, Exact Target found similar patterns on social media where it saw about 43% of Facebook users liking a Page to receive discounts and promotions. And in the [...]

Editor’s Note: Guest Post By Dave Thomas With Election Day 2012 just over a year away, the candidates for the most powerful job in the world are and will continue using social media channels to state their case as to why they should be the next President of the United States. We all know how President Obama used social media to assist him in capturing 1600 Pennsylvania Avenue back in 2008. Obama used social media to his advantage in his 2008 campaign, as more than 2 million individuals became part of his network, which eventually generated some $70 million for [...]

Schools and colleges have shun their negative approach towards social media and have extended their arms to welcome it. Some colleges are active socially and the results of their effort can be seen on domain authority and Search results. Lets breakdown some of the facts from the infographic: There are only 3 colleges with over a million Youtube views. Syracuse University is the mot active Twitter account with over 10,000 tweets already. California State University Sacramento has the highest number of wall posts – 1600 and counting. Harvard University has the most number of Likes on Facebook and has the [...]

Traditional advertising mediums– that includes Television ads — continue to do better than social media. Call it hype, but sales from social media is still a distant dream for many. The failure may also be attributed to the fact that many SME’s fail to effectively utilize social media in marketing strategies. A study conducted by Ogilvy-ChatThreads on restaurant consumers found out that 69% of consumers noticed a TV ad for one of the five brands during a seven-day period, with TV ads representing 24% share of all touchpoints. The second most frequently noticed paid media touchpoint was OOH, specifically billboard advertisements. 36% percent of [...]