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Post by | Jeb Banner, CEO of SmallBox Web Designs This is a question I’ve been pondering for the last few months. Although you might think my answer would be- “always! let SmallBox handle it”- it isn’t. Beyond the fact that we aren’t going to be the right marketing outsource solution for every company, there are also very legitimate reasons for many companies to have internal marketing staff. Some of the variables include your industry, your marketplace, your size, your target customer, etc. The question becomes when and how to go outside for these services. The challenge with modern marketing [...]

Using social media marketing to get in front of your target markets can be extremely powerful and extremely affordable. But you risk casting yourself in a negative light if you do not engage professionally in your social media activities. Let me give you an example of what I mean: I met an architect at a live networking event. His card did not include a website URL and his email was a pacbell.net email address. Curious about him, I did a search on LinkedIn, and, in his profile, I discovered a link to his website. When I checked out his website, [...]

Its 2011 and there will be fewer people comparing Facebook to MySpace now. Things for MySpace have gone awry and it now plans to fire almost half of the staff in coming days. Inside sources have told AllThingsDigital that MySpace plans to axe 50 percent of the 1,100 employees. The company’s revenue has trickled down ever since Facebook overtook MySpace to become the number one social networking site. Rupert Murdoch may eventually sell off  MySpace by the end of 2011 if the site’s market share continues to plummet. I had earlier written about MySpace’s falling traffic and it now re-confirms [...]

We know Facebook has 500 million accounts of which 250 million are active. But do we know how users use the social networking giant. Well, Democracy UK has done some analysis and posted its findings on its Facebook page. The list covers almost all transactions we do on Facebook. All of the below happens every 20 minutes, so you can imagine the load Facebook handles each and every day. Shared links: 1,000,000 Tagged photos: 1,323,000 Event invites sent out: 1,484,000 Wall Posts: 1,587,000

There is a interesting thread going on in Quora which is discussing as to why companies like Google, Microsoft and Yahoo did not succeed at social networking. The question has been answered by an ex-Google employee Aaron B Iba, who worked for Google in 2005 and also for the Orkut team. Aaron went on to co-found a YCombinator company(AppJet). This is what he has answered, “I worked at Google in 2005 and briefly on the Orkut team.  I encountered an environment that viewed social networking as a frivolous form of entertainment rather than a real utility, and I’m pretty sure [...]

Facebook is blocking j.mp links to combat spam and malicious content. J.mp is operated by Bit.ly and offers similar functionalities that Bit.ly offers. The issue was first reported by InsideFacebook and it is not known when Facebook plans to unblock the links. J.mp is used by millions to shorten long links, but it also facilitates spammers to hide their links and replace them with genuine looking j.mp links. I tried my hands to see if Facebook is blocking new links too. I shortened the links on j.mp and tried to post on my wall. To my surprise, I got the [...]

Rupert Murdoch is a busy man. Why? Because he has huge plans to make his mark on iPad and other tablets. Media reports suggest that Steve Jobs and Rupert Murdoch are secretly working on a new digital newspaper called The Daily which they plan to launch by the end of this month. photo © 2009 World Economic Forum | more info (via: Wylio)   Makers claim its the world’s first and only newspaper designed exclusively for new tablet-style computers like the iPad. According to Women’s Wear Daily, News Corp has spent the last three months assembling a newsroom that will [...]