After its rapid rise to the top, Facebook next challenge is to monetize its mobile platform. Barring Facebook Credits, the company does not gain anything from its mobile app as its main source of revenue — advertisements — is not served on the platform. But news reports suggests things are about to change soon. But First…Mobile Traffic Is Growing According to StatCounter’s latest released data, global Internet usage through mobile devices, not including tablets, has almost doubled to 8.5% in January 2012 from 4.3% last year. In 2009, mobile traffic accounted 0.7% of overall web traffic, which has now risen [...]
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The Airline industry has always been ahead in social media, with companies now using Twitter and Facebook to interact with customers, offer discounts to frequent fliers and handle customer queries on an everyday basis. But KLM has ventured beyond the basic definitions of social media usage and is now allowing fliers an opportunity to connect Facebook and Linkedin profiles to find a perfect seatmate for their next trip. This is how it works: You go their site, select ‘Seating’ tab and click ‘Meet & Seat’ on the right, Log in to your Facebook or LinkedIn account and then select the profile [...]
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What better way to learn Social media marketing than meet the people who are captaining a company’s social media efforts — and so, as a part of this initiative to meet the people who have deep understanding of the industry and have spent a considerable amount of their time on the subject, I interviewed Ben Fowler over the email to really understand how he handles social media and the learning he’s acquired over the years. He was kind enough to take some time off and answer the questions I put forward to him. If you like this post, do share it with [...]
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This is perhaps one of the biggest social media fail stories ever recorded. McDonalds has managed to embarrass itself on Twitter after its latest Twitter campaign went horribly wrong. The company’s social media director, Rick Wion told PaidContent that as part of their Promoted tweet ad-campaign, the company switched from #MeetTheFarmers to #McDStories in their tweet, soon after which few detractors hijacked the hashtag and started tweeting tales about animal cruelty. Users soon added additional topics like unemployment and stomach problems. The company’s problem was compounded by the fact that nothing much could have been done as the very nature of Twitter allowed free [...]
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Guest Post By Stephanie Kopf Europe’s relationship with Facebook has been strained of late. The social platform has been facing criticism from both politicians and users regarding its privacy policy and using of personal data. And now it’s on: a team of students from Vienna, Austria is pushing for more transparency and user control from the social networking website. Chances are that you are on Facebook. And maybe recently or a while ago you vented to a friend about something in a message. Then you cooled down and deleted it. No use clogging up your inbox. So how would you [...]
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If you haven’t read it already, Facebook has partnered with brands allowing them to host applications for you to use on your Timeline. You can grab some of your favorite apps from the market and add them to your Timeline. Last year, in its f8 conference, Facebook announced Open Graph and introduced the concept of frictionless sharing. Since then, many apps have been built on this platform that can send your trail of activity back to Facebook. Facebook uses this information to display your activity to your friends in the form of “Alan read XYZ” or “Alan listened to XYZ”, eliminating the [...]
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Note: This post is a part of our “Social Media Done Right” (SMDR) Series. You can check out our previous post on Dell here. You can follow me on on Twitter at @i_shank or Fastgush at @fastgush. Here’s an interesting fact: Coca-Cola’s Facebook Page was in fact created by two hardcore fans Dusty and Michael after they failed to find one that felt official enough, so they set out to create their own. Soon after, Facebook changed the rules which meant either the Page had to be closed or handed over to Coca-Cola. The soft drink brand instead of booting the creators flew them [...]
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For those of you who aren’t familiar with Buffer: the app lets you schedule tweets or Facebook posts so as to spread them across the day, ensuring you reach a wider audience and attain higher CTR and rate of engagement. The app aimed at marketers and power users has already gained traction among who’s who of social media, and while it does have paid plans for heavy users, you can still grab a free account for one of your Twitter and Facebook profiles. Leonhard Widrich who handles Community & Coverage at BufferApp was kind enough to answer questions I put forward to him, [...]
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by Guest on January 13, 2012
Today consumers are the most detrimental members of a company’s marketing department. They don’t spend hours analyzing and constructing best practices, they simply share and publish their raw emotion and opinion of products, services and more to billions of people. When companies utilize Facebook to join the conversation, they are amongst the 70 percent of small business owners. Currently, only 40 percent of businesses are utilizing Twitter, but this social media platform’s popularity is only predicted to increase. In fact, Twitter has been deemed the conversational search engine of our time. Shouldn’t businesses be the most interesting person in a [...]
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Facebook has done the unthinkable — at least from the users’ point of view — by introducing ads in News feed. First revealed by the company back in December, the feature has now gone into effect. On the face of it, it appears Facebook is finally opening the door for advertisers to tap into its unadulterated News Feed section. But, keeping the users’ experience intact is still its highest priority, and while this may sound like yet another way to advertise, it does change the dynamics of how brands and users engage on the platform. So How Does It Work? [...]
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