This is perhaps one of the biggest social media fail stories ever recorded. McDonalds has managed to embarrass itself on Twitter after its latest Twitter campaign went horribly wrong. The company’s social media director, Rick Wion told PaidContent that as part of their Promoted tweet ad-campaign, the company switched from #MeetTheFarmers to #McDStories in their tweet, soon after which few detractors hijacked the hashtag and started tweeting tales about animal cruelty. Users soon added additional topics like unemployment and stomach problems. The company’s problem was compounded by the fact that nothing much could have been done as the very nature of Twitter allowed free [...]
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Guest Post By Stephanie Kopf Europe’s relationship with Facebook has been strained of late. The social platform has been facing criticism from both politicians and users regarding its privacy policy and using of personal data. And now it’s on: a team of students from Vienna, Austria is pushing for more transparency and user control from the social networking website. Chances are that you are on Facebook. And maybe recently or a while ago you vented to a friend about something in a message. Then you cooled down and deleted it. No use clogging up your inbox. So how would you [...]
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If you haven’t read it already, Facebook has partnered with brands allowing them to host applications for you to use on your Timeline. You can grab some of your favorite apps from the market and add them to your Timeline. Last year, in its f8 conference, Facebook announced Open Graph and introduced the concept of frictionless sharing. Since then, many apps have been built on this platform that can send your trail of activity back to Facebook. Facebook uses this information to display your activity to your friends in the form of “Alan read XYZ” or “Alan listened to XYZ”, eliminating the [...]
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Note: This post is a part of our “Social Media Done Right” (SMDR) Series. You can check out our previous post on Dell here. You can follow me on on Twitter at @i_shank or Fastgush at @fastgush. Here’s an interesting fact: Coca-Cola’s Facebook Page was in fact created by two hardcore fans Dusty and Michael after they failed to find one that felt official enough, so they set out to create their own. Soon after, Facebook changed the rules which meant either the Page had to be closed or handed over to Coca-Cola. The soft drink brand instead of booting the creators flew them [...]
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For those of you who aren’t familiar with Buffer: the app lets you schedule tweets or Facebook posts so as to spread them across the day, ensuring you reach a wider audience and attain higher CTR and rate of engagement. The app aimed at marketers and power users has already gained traction among who’s who of social media, and while it does have paid plans for heavy users, you can still grab a free account for one of your Twitter and Facebook profiles. Leonhard Widrich who handles Community & Coverage at BufferApp was kind enough to answer questions I put forward to him, [...]
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by Guest on January 13, 2012
Today consumers are the most detrimental members of a company’s marketing department. They don’t spend hours analyzing and constructing best practices, they simply share and publish their raw emotion and opinion of products, services and more to billions of people. When companies utilize Facebook to join the conversation, they are amongst the 70 percent of small business owners. Currently, only 40 percent of businesses are utilizing Twitter, but this social media platform’s popularity is only predicted to increase. In fact, Twitter has been deemed the conversational search engine of our time. Shouldn’t businesses be the most interesting person in a [...]
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Facebook has done the unthinkable — at least from the users’ point of view — by introducing ads in News feed. First revealed by the company back in December, the feature has now gone into effect. On the face of it, it appears Facebook is finally opening the door for advertisers to tap into its unadulterated News Feed section. But, keeping the users’ experience intact is still its highest priority, and while this may sound like yet another way to advertise, it does change the dynamics of how brands and users engage on the platform. So How Does It Work? [...]
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Zynga captivated the Facebook audience back in 2009 with its first game FarmVille requiring users to manage farms, plow lands, harvest crops and raise livestock. The social aspect allowed users to share gifts and compete with one another, propelling Farmville to the top of the list as the most played game on Facebook. The game maker added millions of users overnight and captured the imagination of a wide, but loyal audience that was willing to spend cash and time on their properties. Having found the secret sauce to success, Zynga launched couple more games that utlised the original idea, but [...]
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Larger Picture Latest report from Altimeter paints a grim picture of social media adoption among enterprises and raises serious doubts about their understanding of the platform and tools accompanying it. Now that social media has established itself as a global trend, the result of the survey does come as a surprise at a time when the world is pushing itself into the next iteration of social media. The study points at a deep rooted problem that continues to plague enterprises — the problem of getting too excited and jumping into social space at a dizzying pace without outlining clear goals [...]
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If you are one of those Twitter users who likes to follow hundred of news sources to stay ahead of the competition, Nine Connections may just be the answer for you. Unlike marketing tools like Hootsuite and TweetDeck, Nine Connections is built keeping an average Twitter user in mind and specifically aims to provide news from the sources that matter to you. It is based on the idea that the best pieces of news often come from reputable sources and not necessarily from your friends. While it does take social cues from Twitter, it is only to predict emerging trends and Hot [...]
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